UX Case Study | The Good Green

Adam DiBiase
11 min readSep 4, 2019


Timeframe: 3 Weeks

My Role: Scrum Master/UX Designer /UI Designer

The Team: Adam (UX), Ly (UX), Saveen (UX), Ethan (UI), Charise (UI)

Tools: Sketch, InVision, Photoshop

Deliverables: Responsive Web design (web and mobile high-fidelity prototypes)

UX Methods: Research, Competitive analysis, Surveys, Interviews, Contextual Inquiry, Affinity Diagrams, Personas, Storyboard, User Flows, Content Audits, Feature Matrix, Lo-Fi & Mid-Fi Prototyping, User Testing

The Good Green Design Team




The extensive amount of waste build up at events sometimes goes unnoticed. Unfortunately, this is a problem we run into today. According to MeetGreen, during a typical five-day conference, 2,500 attendees will use 62,500 plates, 87,500 napkins, 75,000 cups or glasses and 90,000 cans or bottles.

The Good Green might have found a solution to these problems

The Project

During our first client meeting we had with Natasha, the first question we asked her was…

What is The Good Green”?

She told us, The Good Green is a platform that educates both the general public and event vendors on eco-ethical practices through the use of webinars.

Our client Natasha Thom, who is an event planner at Clearwater events, realized the waste build up was too much at the events that she planned. She teamed up with fellow event planners, Ellen and Praise, who also noticed this problem and they collectively started The Good Green initiative.

The Problem